Weighing up wedding CRMs like Wedola, HoneyBook, Dubsado, Studio Ninja, Tave or 17hats? Here is an honest look at how Swaray compares - and why most people move to it once they see how much simpler, more beautiful and more useful it is, for them and their clients.
| Feature | Swaray | Wedola | Other all-in-ones |
|---|---|---|---|
| Free trial | 30 days, no card needed | 14 days | Often 7 days, or capped by clients |
| Made & supported in the UK | Yes - built for UK creatives | Yes | Mostly US / Australia |
| Payment fees | 0% platform fee via your own Stripe | Stripe payments | Often their own processing / added fees |
| Client portal | Accept, pay & sign in one branded place | Core comms with couples | Yes, but heavier to set up |
| Email replies thread back into the app | Yes, right beside the booking | Standard email | Varies |
| Flexible beyond weddings | Yes - portraits, events, brand shoots, more | Wedding-focused | General, but not wedding-shaped |
| Day-of team / associate access | Private link scoped to just their events | Not a core feature | Limited or add-on |
| Pricing | One simple price, no tiers or add-ons | One low monthly price | Tiered plans, priced for the US |
| Simple, calm to learn | Yes - up and running in an afternoon | Yes | Powerful, but can take weeks |
Details change, so always check each one’s current pricing and features yourself. But most people move to Swaray once they see how much simpler and more beautiful it is - for them and for their clients.
They all have their strengths. Here’s how Swaray stacks up against each - and why people move across.
A simple UK wedding CRM at a low price, but wedding-only and pared back. People who try both tend to find Swaray just as easy to use and far more capable - with a client portal their clients actually love.
A US all-in-one - powerful, but built for every kind of freelancer and priced for the US market. People switch to Swaray for something lighter, UK-made and 0% on payments.
Endlessly customisable workflows - great if you love tinkering, but a lot to configure. Swaray gives you the workflow you actually need, ready to go, without the setup marathon.
A photography-only studio tool from Australia. Swaray does the same core job, made and supported in the UK, and flexes beyond photography to whatever you do.
Deep and feature-heavy, but dated to look at and slow to learn. Swaray gives you the parts that matter in an interface that's a pleasure to use every day.
A broad toolkit for solo owners, with a lot of settings to work through. Swaray is far simpler to live in, and warmer for the clients on the other end.
Where Swaray fits: the warmth of a boutique tool with the workflow of a grown-up one - made in the UK, 0% on payments, a client portal your clients love, and flexible enough to grow beyond weddings. See everything Swaray does.
Wedola is a simple UK wedding CRM, but it's wedding-only and does less. Swaray goes further - a client portal where clients accept, pay and sign in one branded place, 0% payment fees through your own Stripe, email replies that thread back into the app, day-of access for your team, and the flexibility to handle more than weddings. Most people who try both find Swaray just as easy and far more capable.
Start free for 30 days, no card needed - or take the 2-minute guided demo. The best way to compare is to feel it with your own work.