The wedding CRM

The wedding CRM built for how you actually work

Swaray is a warm, simple wedding CRM for photographers and wedding suppliers. It is shaped around real weddings - couples, big days and the way enquiries actually arrive - so running your business feels calm instead of clunky.

No card needed · Everything included

Why a wedding-shaped CRM

A wedding CRM beats a generic one

The big all-in-one business tools were built for everyone, which means they are built for no one in particular. You end up bending your wedding workflow around software that talks about deals, leads and pipelines - not couples, dates and the big day. It takes weeks to learn and still feels generic, which is exactly why so many suppliers move over to something wedding-shaped.

A wedding CRM starts from the way weddings really work. When an enquiry arrives, Swaray checks the couple’s date against your calendar before you have even replied. Your quotes, contracts and questionnaires speak the language your couples use. And every couple gets a private portal that feels like an extension of your brand, not a bolted-on client login.

The niche booking tools go the other way and lock you in - one rigid workflow, no room to move. Swaray sits in the sweet spot: a proper wedding CRM for wedding suppliers that is warm and specific, yet flexible enough to flex to portraits, parties and brand shoots when you need it to.

The couple experience

A CRM your couples never have to think about

The best wedding CRM is one your couples barely notice - it just makes everything feel effortless. With Swaray, every couple gets a private link to their own portal. No account, no app, no password to forget.

In one calm, branded place they accept your quote, pay their deposit and balance by card, sign their contract and fill in the details you need for the day. It feels considered and premium, which is exactly how a couple wants to feel about the supplier they have just booked.

See the couple portal

One private link

No login, no app - just their wedding, ready when they are.

Pay by card

Deposits and balances straight to your Stripe, at 0% fee.

Share their details

Venues, timings and must-have shots, gathered gently.

Everything in view

Quote, contract and to-dos in one warm place.

Get paid

The part of the CRM that pays for itself

A wedding CRM should make getting paid the easiest part of the job. Swaray connects to your own Stripe in a couple of minutes, so couples pay deposits and balances by card from their portal and the money lands straight in your account.

Swaray takes 0% of your payments - no platform fee, no percentage skimmed off every booking. You can split a balance into as many instalments as suits the couple, and Swaray nudges them automatically as each due date approaches. No awkward chasing, no spreadsheets to reconcile.

See simple pricing
Who it’s for

A CRM for wedding suppliers of every kind

Swaray is loved by wedding photographers most of all, but it fits any supplier who works with couples on the biggest day of their lives.

Wedding photographers
Content creators
Videographers
Florists
Wedding planners
Cake makers
Hair & makeup artists
Wedding CRM questions

What people ask

A wedding CRM is a tool that keeps every part of your wedding business in one place - enquiries, couples, quotes, payments, contracts and messages. Instead of juggling spreadsheets, your inbox and separate invoicing apps, a wedding CRM like Swaray gives you one calm home for the whole journey from first enquiry to the big day.

The wedding CRM your couples deserve

Start free for 30 days. No card, no lock-in - just a calmer way to run your wedding business.